The Stone Age Analytical CRM app enables the design of segmentations based on the same variables provided for analysis, by totalizing automatically the number persons approached, clearly showing the results and automatically tracing the results.

The final purpose of any company is to effectively reach its customer, and all analytical tools from modeling to planning are just means for the accomplishment of this purpose.

Yet many companies still have problems related to the most fundamental aspects of the relationship with thecustomer: Market segmentation, and although having a large amount of information on its customer and target audience, companies found difficult to turn the set of information into better approaches to clients.

By considering these difficulties, Stone AgeTech has developed the eXtreme CRM, a “next generation” CRM Analytical tool working fully embedded into Extreme Db manager. This app enables the users to create segmentations using the same variables provided for analysis and automatically calculates the number of persons contacted, and any user may quickly build a segmentation tree by clearly showing the decisions made for splitting the target-audience.

The eXtreme CRM has also the facility of automatic tracking of results, in which the campaign developer sets his conditions for success  in accordance with the variables provided on the database, and the definition of a control population, manually or automatically, and where the totals are registered and presented under the same manner as the results of approached population are.